Homethinking.com

Wednesday, September 15, 2010

A picture is worth a thousand words, or at least more buyers

Most buyers begin their real estate search online, so it only makes sense that having an abundance of high-quality photos of your clients' homes are a necessity.  So why do so many agents overlook this simple fact?  Maybe to save time and money, or they just don't see the value in eye-catching, jaw-dropping photos.  More pictures and high quality pictures will draw more buyers in to see your home. 

Many public real estate websites rank listings higher with more photos.  High-quality pictures are essential to compete in this market of high inventory and low sales volumes. 

I hire a professional real estate photographer to take as many pictures as possible.  His camera is better than mine, and he brings additional lighting to highlight the home's best features.  He sends me the pictures in digital format that can be used for print and electronic media.